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	<title>2020 Workplace &#187; Mobile Learning</title>
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	<description>innovations to attract, develop, and keep talent</description>
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		<title>Mobile Learning: &#8220;A Perfect Storm&#8221; To Drive Changes In The Workplace</title>
		<link>http://2020workplace.com/blog/?p=523</link>
		<comments>http://2020workplace.com/blog/?p=523#comments</comments>
		<pubDate>Mon, 01 Aug 2011 22:00:57 +0000</pubDate>
		<dc:creator>Jeanne Meister</dc:creator>
				<category><![CDATA[2020 Workplace Book]]></category>
		<category><![CDATA[Attract and Retain EMployees]]></category>
		<category><![CDATA[m-learning]]></category>
		<category><![CDATA[Mobile Learning]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[2020 workplace]]></category>
		<category><![CDATA[M Learning]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[A recent report by Ambient Insight highlights a development discussed in The 2020 Workplace: there is a &#8220;perfect storm&#8221; brewing which is accelerating the widespread adoption of mobile learning. The...]]></description>
				<content:encoded><![CDATA[<p>A recent report by <strong></strong><strong><a title="Ambient Report" href="http://www.ambientinsight.com/Resources/Documents/Ambient-Insight-2010-2015-US-Mobile-Learning-Market-Executive-Overview.pdf">Ambient Insight</a></strong> highlights a development discussed in <strong><a href="http://www.amazon.com/2020-Workplace-Innovative-Companies-Tomorrows/dp/0061763276/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1267624585&amp;sr=8-1">The 2020 Workplace</a></strong>: there is a &#8220;perfect storm&#8221; brewing which is accelerating the widespread adoption of mobile learning. The tipping point for the adoption of mobile learning can be visualized like so:</p>
<p><strong><a href="http://2020workplace.com/blog/wp-content/uploads/2011/06/MobileLearning-PerfectStorm1.jpg"><img class="aligncenter size-full wp-image-502" title="MobileLearning-PerfectStorm" src="http://2020workplace.com/blog/wp-content/uploads/2011/06/MobileLearning-PerfectStorm1.jpg" alt="" width="541" height="397" /></a><br />
</strong></p>
<p>According to Ambient Insight, the top 5 dynamics leading to this &#8220;perfect storm&#8221; in the adoption of mobile learning include:</p>
<blockquote><p><strong>The Buyer Demographic is Growing</strong></p>
<p>There is a large and growing buyer demographic using a variety  of Internet-connected handheld computing devices. In terms of  revenue, consumers, healthcare, and federal government agencies  (particularly military agencies) will dominate the market over the  forecast period, followed by corporate buyers.</p>
<p><strong>The Content Distribution Channel is Expanding Rapidly</strong></p>
<p>Applications are now sold in a growing number of commercial “app  stores. “As of February 2011, there were over a hundred app stores  and the number is growing by 1-2 stores a month. There  are now global mass-ˇmarket stores operated by <a href="http://m.getjar.com/">GetJar</a>, <a href="http://www.amazon.com/">Amazon</a>, and  <a href="http://www.opera.com">Opera</a>.</p>
<p>There are over 650 telecom operators and there are  now ”white-label” app store platforms that allow them to launch branded  pre-stocked app stores quickly. The new carrier and device maker  initiative called the Wholesale Applications Community (WAC) launched  a commercial development platform in February 2011. <a href="http://www.ibm.com">IBM</a>, <a href="http://www.oracle.com"> Oracle</a>, <a href="http://www.accenture.com">Accenture</a>, <a href="http://www.ericsson.com">Ericsson</a>, and <a href="http://www.telefonica.com">Telefonica</a> launched white label  services based on WAC at the same time. <a href="http://www.chinamobileltd.com">China Mobile</a>, <a href="http://www.mtsindia.in">MTS</a>, <a href="http://www.orange.com">Orange</a>, <a href="http://smart.com.ph"> Smart</a>, <a href="http://www.telefonica.com">Telefonica</a>, <a href="http://www.telenor.com">Telenor</a>, <a href="http://www.verizonwireless.com">Verizon</a>, and <a href="http://www.vodafone.com">Vodafone</a> launched their own WAC  stores in February 2011 with over 12,000 apps.</p>
<p><strong>The Networks are Getting Faster and the Devices are Getting Smarter</strong></p>
<p>There was a spike in the sales of smartphones, ebook readers, and  tablets in 2010.  In 2011 alone, the estimate is for more than 60  million media tablets to be sold and an increasingly number will be corporate users.</p>
<p>So-called 4G (fourth generation) wireless networks started rolling  out in the US in late 2010. Once considered a laggard in wireless  broadband, the US is now taking the lead in 4G network deployment.</p>
<p><strong>The Time To Re-Think Corporate Learning Is Here&#8230;  It Will Be More Social, Collaborative and Engaging<br />
</strong></p></blockquote>
<p>At <a href="http://futureworkplace.com/">Future Workplace</a> we recently completed a comprehensive report on the adoption of mobile learning. But the bigger issue is how will our Mobile lives&#8221; impact the way we work, learn and communicate with each other. Here are 10 predictions for the way the workplace will be impacted by mobile learning:</p>
<blockquote>
<ol>
<li><strong><em>Mobile will be part of the way we do business- </em></strong>– Learning &amp; working will be increasingly mobile and companies will need to evaluate how they are leveraging this trend in sourcing and recruiting talent,  corporate learning, and performance management.</li>
<li><strong><em>LMS&#8217;s need to become re-imagined </em> </strong>– Shouldn&#8217;t LMS&#8217;s be more than an experience on Amazon? One where you can easily rate, tag and add comments?  And do this all from your mobile device?</li>
<li><em><strong>Media tablets will become a dominant device </strong>– </em>Because of their ideal form factor for video and display of text and graphics, media tablets will increase dramatically as a tool for immediate access to corporate learning and performance support.</li>
<li><em><strong>Performance review can be and should be immediate </strong>–</em> The annual performance review may soon be a thing of the past as companies embrace mobile devices for relevant, quick and easy micro feedback.</li>
<li><strong><em>Augmented reality apps and search will deliver JIT </em></strong>– Because mobile devices have a built-in ability to know a user’s location, including orientation, augmented reality apps will deliver location relevant information when needed.</li>
<li><strong><em>Design and development of learning will be crowdsourced- </em></strong>– Instead of instructional design where an expert creates  a curriculum in isolation, learner will be involved in both the creation and consumption of learning programs and solutions.</li>
<li><strong><em>Social Games for recruiting- </em></strong>Given the success of Farmville, more companies will create social games for recruiting and sourcing employees.</li>
<li><em><strong>Choice and continuity across multiple mobile devices </strong>– </em>Employees will come to work with a BYOT mindset (Bring Your Own Technology) The combination of “cloud-based” computing with mobile devices will create opportunities for learners to seamlessly move from one device to another.</li>
<li><em><strong>New skills and competencies needed </strong>– </em>With all this change in the way work will get done,  new skills and competencies will be needed for both human resources as well as learning professionals in the areas of social technologies,  social facilitation and social gaming.</li>
<li><em><strong>The revolution in the workplace and corporate learning is just beginning&#8230;</strong></em>We are at the beginning of a major shift in the workplace&#8211;one where employees are increasingly  empowered to contribute, share ideas and comment on new ways of working and learning. Employees across all industries will have a bigger voice in how, where and when they work and learn. Human Resources departments must adapt or be left behind.</li>
</ol>
</blockquote>
<p>How is your organization re-thinking and preparing   for the workplace in 2020? What are you doing today that was not even on your agenda  last month or last year?  Share your thoughts with us here!</p>
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		<item>
		<title>M-Learning: From Anticipation To Reality</title>
		<link>http://2020workplace.com/blog/?p=372</link>
		<comments>http://2020workplace.com/blog/?p=372#comments</comments>
		<pubDate>Sat, 16 Apr 2011 18:35:27 +0000</pubDate>
		<dc:creator>Jeanne Meister</dc:creator>
				<category><![CDATA[CLO]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[m-learning]]></category>
		<category><![CDATA[Mobile Learning]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[M Learning]]></category>
		<category><![CDATA[Millennials]]></category>

		<guid isPermaLink="false">http://2020workplace.com/blog/?p=372</guid>
		<description><![CDATA[The April issue of ASTD&#8217;s T&#38;D Magazine included an article written by Future Workplace in partnership with IESE Business School. The article, 2011: The Year of the Media Tablet as...]]></description>
				<content:encoded><![CDATA[<p>The April issue of <a href="http://www.astd.org/TD">ASTD&#8217;s T&amp;D Magazine</a> included an article written by Future Workplace in partnership with IESE Business School. The article, <strong>2011: The Year of the Media Tablet as a Learning Tool</strong>, highlighted results from our online research with nearly 200 human resource executives on the increased role of mobile devices for learning, performance support and ongoing employee communications.</p>
<p>According to Gartner, worldwide sales of tablets will jump from 19.5 million units in 2010 to 208 million units in 2014. The expanding tablet market is likely to cannibalize the market share of netbooks, media players, and stand-alone eBook readers.</p>
<p><a href="http://2020workplace.com/blog/wp-content/uploads/2011/04/1deployment.jpg"><img class="alignright size-full wp-image-376" style="border: 1px solid black;" title="Deployment of Mobile Devices for Corporate Learning &amp; Development" src="http://2020workplace.com/blog/wp-content/uploads/2011/04/1deployment.jpg" alt="Deployment of Mobile Devices for Corporate Learning &amp; Development" width="400" height="300" /></a>Future Workplace &amp; IESE Business School research entitled <strong>M-Learning: From Anticipation To Reality</strong>, identified three key trends:</p>
<p>1. By year end of 2011: nearly forty percent of executives plan to incorporate media tablets into learning and development initiatives and three-quarters of these learning executives plan to incorporate smartphones by the end of this year.</p>
<p><a href="http://2020workplace.com/blog/wp-content/uploads/2011/04/2usage.jpg"><img class="alignright size-full wp-image-377" style="border: 1px solid black;" title="Current and Planned Usage of Mobile Devices for Corporate Learning &amp; Development" src="http://2020workplace.com/blog/wp-content/uploads/2011/04/2usage.jpg" alt="Current and Planned Usage of Mobile Devices for Corporate Learning &amp; Development" width="400" height="300" /></a>2. By 2015: Human Resource executives plan to leverage mobile devices not only for learning &amp; performance support but also for coaching and mentoring employees (37%), micro-blogging (27%), augmented reality (14%), and mobile gaming (12%).</p>
<p><a href="http://2020workplace.com/blog/wp-content/uploads/2011/04/3barriers.jpg"><img class="alignright size-full wp-image-378" style="border: 1px solid black;" title="Barriers to Using Mobile Devices for Learning" src="http://2020workplace.com/blog/wp-content/uploads/2011/04/3barriers.jpg" alt="Barriers to Using Mobile Devices for Learning" width="400" height="300" /></a>3. In order to expand mobile learning, companies need to deal with top five barriers expressed by our research sample which include:</p>
<blockquote>
<ul>
<li> Cost of developing content across all types of mobile devices and platforms.</li>
</ul>
<ul>
<li>Security of issues associated with mobile devices</li>
</ul>
<ul>
<li>Non-clarity on how to participate in mobile learning</li>
</ul>
<ul>
<li>Out-dated IT policies</li>
</ul>
<ul>
<li>Lagging instructional design expertise</li>
</ul>
</blockquote>
<p>Which barrier is the largest in your organization? How are you dealing with this?</p>
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