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	<title>2020 Workplace &#187; Cisco</title>
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	<link>http://2020workplace.com/blog</link>
	<description>innovations to attract, develop, and keep talent</description>
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		<title>Social Media Access Trumps Salary for Some Millennials</title>
		<link>http://2020workplace.com/blog/?p=679</link>
		<comments>http://2020workplace.com/blog/?p=679#comments</comments>
		<pubDate>Tue, 29 Nov 2011 15:54:34 +0000</pubDate>
		<dc:creator>Jeanne Meister</dc:creator>
				<category><![CDATA[2020 Workplace Book]]></category>
		<category><![CDATA[Attract and Retain EMployees]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[Millennials]]></category>
		<category><![CDATA[Social Learning]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[2020 workplace]]></category>
		<category><![CDATA[2020 Workplace Network]]></category>
		<category><![CDATA[21st Century Skills]]></category>
		<category><![CDATA[Global Workforce]]></category>
		<category><![CDATA[Learning]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[talent management]]></category>

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		<description><![CDATA[Social Media Access Trumps Salary For Some Millennials]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone" title="millennials" src="http://imagesusa.files.wordpress.com/2010/06/screen-shot-2010-06-30-at-3-37-16-pm1.png" alt="" width="606" height="283" /></p>
<p>The results from the <a href="http://www.cisco.com/en/US/netsol/ns1120/index.html" target="_blank">2011 Cisco Connected World Technology Report</a> are in – and they may surprise you.</p>
<p>Cisco interviewed 2,853 respondents including 1,441 college students  (18 to 24 years old) and 1,412 new college graduates (21 to 29 years  old) across 14 countries.</p>
<p>These five top-line findings are worth a discussion with your team:</p>
<ol>
<li>One-third of respondents would accept a lower-paying job that had  more flexibility with regard to device choice, social media access and  mobility than a higher-paying job with less flexibility.</li>
<li>Two of five students have NOT bought a physical book (except text book) in two years.</li>
<li>Two-thirds of respondents will ask about a company’s social media  policies during the job interview and 56 percent will not accept a job  from a company that bans social media access from work or will  circumvent this policy.</li>
<li>41 percent of employees say their company marketed a flexible device  and social media policy to recruit them to work at the organization.</li>
<li>Three out of 10 respondents feel that once they begin working, it  will be their right, more than a privilege, to be able to work remotely  with a flexible schedule.</li>
</ol>
<p>The Cisco Connected World Technology Report is rich with a lot of  data on what millennials want, need and expect from an employer. After  reading the report, ask yourself: What are you going to recommend your  organization start doing and stop doing to better address the needs of  millennial employees?</p>
<p>The Cisco Connected World Technology Report is rich with a lot of  data on what millennials want, need and expect from an employer. After  reading the report, ask yourself: What are you going to recommend your  organization start doing and stop doing to better address the needs of  millennial employees? Here is our short list:</p>
<p><strong>START …</strong></p>
<ul>
<li><strong>Researching your own employee needs</strong>, just as you  research your customer needs. For every effort your company makes in  researching your customers, expend an equal effort in probing the needs,  desires and demands of your current and prospective employees. Almost  any technology that is used to research customers, such as data mining  and social networks, can be flipped to be used for researching employee  needs. Companies that best understand and anticipate the needs of its  employees will attract, and most likely retain, the best talent.</li>
<li><strong>Exploring flexibility about the use of mobile devices</strong>.  The days of distributing a locked down, standard laptop and mobile  phone are long gone. Millennials expect to BYOT (Bring Your Own  Technology) to work and will insist on this as a way to increase their  productivity.</li>
</ul>
<p><strong>STOP …</strong></p>
<ul>
<li><strong>Believing you can “control” social media use</strong>.  Millennials will find a way to circumvent whatever closed social media  policy gets in their way of being open, collaborative and social in the  workplace.</li>
<li><strong>Being afraid of having your employees work remotely</strong>.  In other words, start trusting your employees to work, learn and  collaborate where, when and how they can be most productive. This will  require new policies for alternative work arrangements. Managers will  need to learn how to manage virtual teams. The 2020 workplace is here  today.</li>
</ul>
<p>Share with us your reaction to this report, questions it raises and  what you and your organization will start doing and stop doing.</p>
<p>&nbsp;</p>
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