Top line findings from this research include:

• 70% of all CEOs have no presence on any social networks
• Only 7.6% are on Facebook
  • Of this, only TWO have more than 500 friends
• Only 3.8% use Twitter
• 25% of CEOs have not updated their LinkedIn profile with a current job title or company (What would you think if a prospective candidate did this!)

So what exactly does a Social CEO look like? What does he or she do and what are the implications in marketplace? As the infographic below illustrates, A Social CEO first and foremost believes in the value of learning from employees and customers in social ways. And Social CEO’s can demonstrate this in several ways one of which is by using social media to:

1) Gain market intelligence

2) Engage with current and prospective & current customers

3) Source & recruit top talent

4) Demonstrate transparency and openness

View the infographic and then read below to view the questions to ask yourself about what this means for your CEO?

Questions to ask yourself:

1) Will the demographics of the 2020 workplace change this? As more CEO’s assume office at a younger age, will they bring their social media habits to the job and insist on learning from employees and customers?

2) Will consumers vote with their dollars and decide between two brands based upon the “social literacy” of senior management? Are CEOs who have a social presence–defined as being active on some social media sites and sharing their beliefs and comments about the marketplace and industry–seen as better able to understand consumer needs and wants? According to BrandFog, a survey of CEOs who use social media found that CEOs who tweet are held in high regard by consumers. CEO activity on social networks also appears to influence employees’ faith in their company. The study’s findings indicate that 82% of employee respondents trust a company more when the CEO and leadership team communicate via social media.

3) Will HR and Corporate Learning professionals set the bar high and be the pioneers in building a social HR department and lead the way here?

Share your thoughts with me in the comments section!

Article by Jeffrey Vargas, a Generational Evangelist and Futurist who lives in Virginia.

Ok, just face it, you are outdated.

Your kids will continue to think differently, act differently and live differently than you, thanks in large measure to the unleashing of innovation and the expanding connection between man and machine. If you believe you have earned a technogeek badge because you text message your son in college and Skype with your kids when you travel, think again. You are still in the technology dark ages.

Last month I was fortunate enough to attend the 2020 Workplace Network member meeting with other chief learning officers, hosted by Future Workplace and Microsoft. I spent two days with nationally known learning leaders really thinking about and experiencing what work will look like in the future. And the picture is both magical and unsettling.

Just around the corner, we should expect to see a rapid deployment and adoption of tools and technologies that will no doubt disrupt conventional wisdom of how we work together and communicate with one another. If you thought the last decade stretched your ability to embrace technological advances with the advent of break-neck computer speeds and increased usage of smartphones, understand that what’s ahead will make those advances look like baby steps as a disruptive storm of change begins to roll in.

No matter your field of expertise or background, one thing is clear — the more you understand what the changing landscape looks like, the better prepared you will be to deal with it.

So what’s exactly heading your way?

Interactive Whiteboard:
Conference rooms will be turned into buzzing centers of exchange and collaboration. An interactive whiteboard will soon don former static “meeting rooms” and will unleash how teams work together. From your smartphone, you will be able to “throw” your presentation, documents, videos, financial spreadsheets, and more onto an interactive whiteboard where a team of peers can take the presentations apart and put them back together, making them seem, and sound, as one. This way of working together will establish a new baseline of speed and collaboration. It will make SharePoint teaming look slow and outdated. Not enough? You can also add animation on the board and teach from it, like you would in a classroom, bringing to life almost any subject. When you are finished, the collaborative masterpiece can go to the cloud, back to your phone, or out on the web.

Gaming Tools Enhance the Work Experience:
If you are like me, gaming is a part of your life. So seeing how Kinect (a motion-capturing camera) can create for you, in real time, a gaming experience by tracking your every move on a camera and then placing your movements in a game wasn’t a big deal. What I learned is that Kinect is heading to the workplace,too. Lift your hand, or call to the connection, and the business application you require will appear. Kinect will help you access and nativate your software for word processing, presentations and data without ever forcing you to touch a keyboard. Essentially, Kinect will unhook you from sitting in front of a desktop or laptop and allow you to manipulate, integrate and share information with others all while standing in front of a computer or television screen.

The “All-Screen” Desktop:
The toughest jobs of the future might be a chief technology officer (CTO), particularly for those good souls who provide technology support for a large staff that is geographically dispersed. Generally, what to get, when to get it and how to integrate new tools with a current infrastructure, is a core competency of a CTO. When technological changes are incremental, most CTOs can handle integration seamlessly.

The Super Device:
If Batman were alive today his utility belt would have on it at least one smartphone and his wallet. The bad guys wouldn’t stand a chance because he would find a way to get his job done relying on sophisticated gadgets and cool technology, just like he did in the old days. Tomorrow, his utility belt — and yours and mine — will morph into just one small, credit-card size device that will do it all. It will hold/house all your personal information (medical information, credit card/financial information, driver’s license), serve as a personal assistant (help you navigate a new city, store your boarding pass, identify a gift for your spouse) and be your central communication hub blending the work of your phone and computer. This one device, which will fit in a shirt pocket, will be more powerful and faster than any device we have seen before, it will be a staple for everyone in the family.

The Future:
Think back just 20 years. We were just getting excited about CDs and playing music “digitally.” Most offices had desktop computers with monitors the size of Colorado. When we did talk on the phone, we used a brick device that was so large it required its own bag. Beepers were the rage and we were asked to “turn them off” in a movie theater. Life has changed a lot since those days.

Incremental change over time is not what sits on the shoreline of tomorrow. You better brace yourself for a holistic change with respect to how people and computer interact. The future will be about “touch.” Your keyboard will now be a virtual hologram. Your computer screen will serve as a “touch point.” Everything you access will be done by touch. Collaboration will be the central driver to reform the current static-worker and CPU-workstation experience. With the stroke of your hand, your entire workstation presence will change and then you can access, simultaneously, all of the tools that relate to a specific project. No more digging through SharePoint, or emails, or a rogue jump drive to find that one “file” that will make your work complete. Tomorrow, every tool you need to drive collaboration will be available in a highly interactive dynamic environment.

So how can you marry innovation, technology and change?

• Volunteer to serve as an innovation and technology researcher for your organization. Review new technologies before they are introduced. Your IT department has very competent people, but it’s fair to assume that at this point, they don’t know much more about what’s coming than you do. Be proactive and provide an employee’s voice to the question of “how will this technology solve problems and increase collaboration?”
• Serve as an early adopter and an ambassador of change. Be available to not only test the technology but also contribute to the creation of an effective strategy to embrace change. Be ready to live the change and share your experience with others. Do whatever it takes – set up a blog and videocast channel, write articles for the employee newsletter, and do what you can to ensure that change is experienced in real-time.

As Gandhi said, “we must become the change we want to see” and there is no better time to begin your journey into a new technology wonderland than today. No technology will ever eliminate human interaction/touch. Therefore, office politics will still be around and not everything will change overnight.

Who knows, if you do keep working at integrating technology and change, your kids might give you the ultimate honor — a hologram technogeek badge. Then you can finally say to the gatekeepers of technology nirvana, “I’ve arrived and yes, I’m all in.”

Jeffrey Vargas is a Generational Evangelist and Futurist who lives in Virginia. You can contact him at: jeffongenerations@gmail.com.

When we think about the changes we have experienced in our personal lives, the statistics are daunting:

• By the year 2020, millennials will be at least 50 percent of the workplace and will be bringing their digital expectations with them.
• By 2016, there will be 375 million tablets purchased globally — a 46 percent compound annual growth rate. (Forrester)
• As of today, 29 percent of all U.S. households have either a tablet or an e-reader and looking for ways to use them at work. (Morgan Stanley Research)
• 40 percent of learning and development executives plan to incorporate tablets into their learning and development offerings by 2015 (Future Workplace as profiled in ASTD Magazine)

Added to these trends is the Consumerization of IT and the growing number of companies that are adopting a BYOD policy: “Bring Your Own Device” to work. According to a global survey by Accenture of more than 5,000 millennials (born between 1977 and 2000), one out of two Millennials are requesting to bring their own device to the workplace. For companies this means adjustments in both HR and IT policies.

How will all of this impact corporate learning? When you consider this question, you begin to ask yourself: How can corporate learning adopt a new set of principles so learning becomes more social, collaborative, mobile and embedded in real work?

Future Workplace has created an eight-step model on “Implementing Social Learning,” which can be viewed here.

Where is your organization on the journey to social learning?

What changes are you making in learning in your organization to prepare NOW for the 2020 workplace?

Share challenges and progress with us here in the comments.

And be sure to visit our companion site at Social Learning Boot Camp and consider joining us for the next Social Learning Boot Camp on Oct 1-2, 2012 at the Georgetown University Conference Center in Washington, DC. For more information or to register please visit our website: http://www.sociallearningbootcamp.com

The infographic below, entitled “How Do We Spend Our Live Online,” was created with data from comScore, Pew Internet, The Digital Life and Nielsen.  Some interesting top line data points include:

We spend a typical hour in the following way:

• 22% on social networking sites
• 21% on searching for information
• 20% on reading content
• 19% on emails
• 13% on multi media sites
• 5% on online shopping

Social networking activities win a clear lion’s share of people’s attention, with this set of data suggesting that Facebook captures an average of more than 465 minutes of people’s time each month.

Highest growing trends of online usage:

• 27% Location based services
• 27% Time shift TV
• 19% Internet Banking

Least growing trends of online usage include:

• 12% User created videos
• 12% Live internet videos
• 12% Professionally created videos

So here are three of my surprises after viewing the Infographic:

• With growth of internal social networks in companies, more employees will be encouraged and see value in creating user-generated videos. Is this really on the downward shift?
• Forrester predicts the social enterprise software industry will become a $6.4 billion market by 2016. What happens to email? How long will it be taking up almost 20% of our typical hour during the day? Will this go down to 5% and how fast? If you listen to what companies like Jive, Moxie say, the death of email is right around the corner.
• The Global online population is exploding with 30% of world’s population. If Chinese users spend five hours a week shopping online, what does this mean for emerging markets in Africa, Vietnam and Indonesia, will they follow suit?

Here is the How We Spend Our Time Online Infographic.
Share your surprises with me here on the blog.

Mihaly Nagy: Jeanne is an internationally recognised expert incorporate learning and development, whose name is synonymous with the establishment and institutionalisation of corporate universities and customer education programs among Fortune 1000 companies, agencies and Federal Government. She is a leading thinker, researcher and author of The 2020 Workplace: How innovative companies attract, develop and keep tomorrow’s employees today. Jeanne welcome, it’s a delight to have you here.

Jeanne C. Meister : Thank you very much for inviting me, I’m thrilled to be able to share The 2020 Workplace with you and your audience.

MN: I believe that there is no more timely topic than today of how innovative companies attract and develop tomorrow’s employees today. I think everyone would like to get an answer, especially now that the world of work is changing. There is a greater demand for work like bland, engagement in a workplace, finding meaning at work. In addition to the multiple generations entering and working in a matrix environment. Based on your research, what do you find are current trends that require HR professionals to rethink the role of HR in the 2020 workplace.

JM: There are 3 trends that we talk about a lot in the book, and they include: globalisation, global access to markets and talent and how that is going to reshape business, the emergence of the social web and social media tools and technologies inside companies. And then the third, 5 generations in the workplace, that we see happening in the year 2020. So let’s just take them one at a time.

Millennials really have a very large appetite, to experience global opportunities earlier and earlier in their career, and they are really looking for companies that share their values.

Globalisation, we know today that where most of the growth is happening in the BRICK part of the world, Brazil, Russia, India, China and of course now Africa. The question becomes, “Well what are companies doing to build a global mind-set among leaders?”, and that’s really the impact among companies, not that there is globalisation happening, but the need to understand how important it is to build a global mind-set.

And a global mind-set is defined as the ability to work with individuals, teams and organisations that are different from us. And what we see happening now is companies creating formalised training programs on building a global mind-set, mentoring, 360 degree programs and then, perhaps the most innovative is companies redefining their corporate social responsibility programs, to build global leadership opportunities in them, so employees have the opportunity to live and work in one of the emerging markets that the company is growing in, and actually experience the company live at a very early stage in their careers.

Let me tell you why it’s being really quite a driver. In many of the studies we see on global millennial, we believe that millennial are really a global generation, meaning that they are like each other than they are with a baby boomer that they may be working side by side with in their country. Millennial really have a very large appetite, if you will, to experience global opportunities earlier and earlier in their career, and they are really looking for companies that share their values.

So, those 2 drivers are leading companies to rethink and re-imagine corporate social responsibility programs. Here in the United States, the term us frequently used in ‘International Corporate Volunteerism’, and that’s being used by companies like IBM, Accenture and Deloitte. A lot of the pharmaceutical companies, both Pfizer and Bristol Myers all have these programs which have redefined their typical corporate social responsibility, made them more strategic and provided opportunities for young employees to live and work in one of the emerging markets. So, globalisation is the first big trend.

The second trend is the social media, the emergence of social media inside companies, as we all know, this trend is happening faster than any of us could have expected it. And in the book, we looked at how companies are establishing corporate internal social networks, which are really changing the way works get done. In a sense, creating community platforms, a combination of Facebook and YouTube behind a firewall, where you are able to collaborate and drive innovation faster. Some of the early adopters in the United States, one company profiled in the book ‘Cerner’ a health IT Company has now expanded their corporate social network to all their customers as a way to engage with their customers and help their customers solve problems faster. So, we have social media inside companies and this is happening at a very fast rate. Companies are also using these social networks as a way to attract and source employees.

And then finally, the third trend, ‘Multiple generations in the workplace’. We took a look at the census data in the United States and estimated that by the year 2020, millennials, those born between 1977 and 1997 will be 50% of the workplace. As we know, the generations differ by country based on the social economic and political events in each country. So the names of the generations are slightly different, the years might be slightly different but you know, the big headline is that millennials are going to be a greater part of the workforce and with that, we also have older workers, traditionalists and boomers. Traditionalists in the United States born before 1946, and Boomers between the years 1946 and 1964 are continuing to stay in the workplace and delay retirement. So, what you have are these – we are predicting – 5 generations working side by side. Now you have to ask yourself, what’s the impact on HR and on companies? Well, there are new demands and new changes in how companies are recruiting, are developing, are communicating with multiple generations. They all have specific needs and companies are really looking at this in a very professional way, rather than a haphazard way.

MN: We talked about generations, we talked about social media as well. Not it’s not only technology but millennials Gen Y, Gen Z have a totally different social interaction online than the baby boomers. So, how does social media itself changes the workplace, especially considering that many companies even up today still ban Facebook, they still ban Twitter, or even YouTube within their corporate network. What do you see? How will it change in the future?

We are beginning to see is the days of traditional annual performance reviews, or a 360 reviews, are now being done immediate and in more open transparent ways.

JM: Well first there is something called ‘the consumerisation of IT’ that I am now calling ‘the consumerisation of HR’ and what that means in the IT world is that the innovations used to happen in companies and then migrate to consumers. And now the reverse is happening, with the enormous rise of media tablets that recent research with Gartner estimates that there are 64 million media tablets that were sold to date. (over 100 million as of today, 8th march 2012) Consumer employees are coming to the workplace really demanding that choice in the productivity tools they use. So we have companies that were quite accustomed to having their own technology package, of be it a ‘PC’ and a ‘Blackberry’, are now required to take a look the needs of individuals joining the workplace for choice in technology, it’s called the BYOT, Bring your own Technology’. So that is really driving how employees work. What happening on inside the company is the enormous rise of what I’m calling the ‘social leader’, and we have open sites like ‘glassdoor.com’ and ‘ratemyprofessor.com’, where it is very easy to go in and get a sense of a company’s values, how a leader is being rated, what individuals say (both past and present) about different job categories, about the organisation and the structure of a company. And this is giving rise to in a sense a new set of competencies for leaders – leaders that have to feel comfortable working in an open and transparent workplace. So I think that is really a very big new competency for leaders.

MN: That is probably the most 360 a leader can get from their subordinates. Now let’s talk a bit about the current talent observations which are already in place. There are many forward thinking companies practicing innovative approaches to talent. What do you see happening nowadays in regards to talent, and how will it impact in The 2020 Workplace?

JM: Well I think there is a rise in interest in informal and social learning, that’s one/ A big trend, and what social learning means is that companies traditionally have spent a lot of their budget on formal training programs, creating formal face-to-face or even formal web based programs. Now companies are stepping back and saying so much of how adults learn is learning in a social way, in a collaborative way. And how can we accelerate more social, collaborative and informal learning in the workplace. So what they are doing is, they are rethinking and re-imaging their Corporate Learning Department, their structure, their offering, even their roles and responsibilities. We see a rise of a new job title called ‘The Social Learning Manager’, which has a mix of of social media skills and training skills inside company corporate training departments. So, social learning is certainly on the top.

The next thing that we see is that every time there is a survey done of young workers, when asked how they prefer to be developed, one of the methods of development that always comes in almost No. 1 or No. 2 is mentoring. And traditionally mentoring had been offered in a more senior time in somone’s career, and now what you have with technology, we have the rise of anonymous mentoring or group mentoring, which means that mentoring is happening more either peer to peer or actually anonymous is almost ‘Twitter’ like. These are firms here in the United States where there is an on-line mentoring platform, and you as an on-line mentoring platform, and you as and employee can reach out to people in your community, your Manager and let’s say the top 20 people that you normally work with. And then, every time you do something substantial that you want feedback on, give a presentation, deliver a Podcast like this, write a report or a White Paper, you can quickly and easily send out a note to your community in 400 characters, so it’s a little longer than ‘Twitter’, asking for feedback. And the feedback usually says something like, “ What are the one or two things I can do differently next time to improve my performance?” And the feedback happens immediately. So what we are beginning to see is the days of traditional annual performance reviews, or 360 reviews, are now being done immediate and in a more open and transparent way.

MN: So social learning, team based learning, anonymous mentoring, there are lot of new trends that come to picture. What else will affect the leadership model of the future?

JM: Well I think the next thing that we see that’s going to be required for the leadership model is, all leaders being digitally confident and insisting that all employees be digitally confident to work in the future workplace. So, one of the predictions, we have a Chapter in the book “Twenty Predictions for the Workplace in 2020”, and while we don’t predict the future we do think we are helping to create the future. One of the predictions is social media literacy training will be required of all employees including leaders. And what that means is that as companies increase their usage of social media inside, and as employees increase using social media externally. As you know, you take your employer brand with you on a site like ‘LinkedIn’. So companies are beginning to say, “ We want to ensure that our employees use social media, both inside the and outside the company in a responsible and respectful manner”. So we have companies like ‘Intel’, “Deloitte’, ‘Unysis’, ‘Pepsico’ offering actual certification programs in social media literacy. A number of these companies are offering re-certification programs every year because let’s face it, a couple of years ago we didn’t have ‘Google Plus’, did we? So we see being digitally confident is a new skill and an important and critical one for all employees and especially important for our leaders.

A new generation of employees entering the workforce and will be a predominant factor in the workplace, that value transparency and openness as a core value of how they operate. Workplaces will become more democratic, whether they pan it or not. It will just happen, because employees will drive that result.

MN: You close the book indeed with 20 predictions, so in about 9 years time’ we can hold you accountable for that. One of the predictions you say which is quite provocative, is about employees electing their a leader. This has already been established in certain companies such as ‘SEMCO’ in Brazil, but dismissed by others. And in many places, unfortunately such workplace democracy is still in it’s infancy in the corporate world, and most companies still believe and build in a traditional pyramid model. Why do you believe that a workplace democracy transparency will be more important in the future than a future workplace of 2020?

JM: Well the prediction in the book was called “You will elect your leader”. And the case for this prediction was the company WL Gore & Associates, where it is common practice, where senior leaders do not necessarily appoint junior leaders but they ask a question, they poll, a cross section of employees are asked ‘’Who do you want to follow?”, which in itself is a provocative question and sets the stage for having members elect their leaders. So taking that one case study and looking at it over the course of the next decade, we see a couple of things happening. We see already we have a ‘glassdor.com’, we have ‘ratemyemployer.com’, we have on-line influence ratings called ‘Peer Index and Klout’, where individuals can rate their on-line influence. So, what we see is that this workplace democracy, as you say, is in fact being driven by a confluence of factors.

First and foremost is the rise of the social technologies which are commonplace and will continue to be more commonplace. We are beginning to see people put their Klout scores on their Resume next to what University and Certificate Programs they have, as an indication that they understand and use social media to drive business results. What you also have is a generation of employees entering the workforce and will be a predominant factor in the workplace, that value transparency and openness as a core value of how they operate. So you have a number of these factors coming together, where I think that workplaces will become more democratic, whether they plan it or not. It will just happen, because employees will drive that result.

MN: Jeane Meister, thank you very much for your time today. And those of you who are interested in finding out more about ‘The Future of Work’, purchase ‘The 2020 Workplace – How innovative companies attract, develop and keep tomorrows employee’s today’. Thank you so much for your time this afternoon.

JM: You are very welcome. Thank you for having me.

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