Human Resources, Leadership, Social Media, Technology

Does Your Company Listen To Social Media–Or Simply Hear It?


Listening implies an active process of paying attention to what someone else is saying. According to Fast Company magazine, most companies don’t do nearly as much of that as they should, primarily because it’s more complicated to do.

Companies often believe they are listening because they are engaging in extensive online monitoring of digital communications and social media, and are aware of the conversations happening about their brand. However, listening requires more. Listening necessitates an active process of paying attention to what is being said, and developing an understanding of the people you’re communicating with.

As Sam Ford, coauthor of the new book Spreadable Media, writes:

Companies that hear and don’t listen often:

  • know that a shift in perception has happened but have no strong idea as to why
  • realize that there’s been a rise of interest in the company but little about what larger trends are driving that new interest
  • can track what happened with a crisis after the fact but have little chance of seeing a crisis coming
  • miss out on new business opportunities because they are tracking only what people are saying about the company and not understanding patterns in the lives of their customers beyond mentions of their brand

For more, click here to read the full article.

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About Jeanne Meister

Jeanne C. Meister is a best selling author of three books, internationally recognized consultant and keynote speaker. Jeanne is Partner of Future Workplace, a consulting firm dedicated to assisting organizations in re-thinking, re-imagining and re-inventing the workplace. Jeanne was recently voted by her peers as one of the 20 top influential training professionals in the United States. Jeanne’s name is synonymous with the establishment and institutionalization of global corporate universities. Jeanne is the author of three books, Corporate Quality Universities and Corporate Universities. Jeanne’s latest book is, The 2020 Workplace: How Innovative Companies Attract, Develop & Keep Tomorrow’s Employees Today (Harper Collins, 2010) is in its 10th printing.No information is provided by the author.

1 Comment

  1. Thanks for the interest in my piece!

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