The number of CEO’s joining social media platforms is on the rise. However, a new study indicates that many are still unconvinced. While there is no question that an online presence has it’s benefits–such as engaging customers and employees–not all are convinced that it will increase their bottom line or benefit their brand.
As Forbes.com reports:
For every aspirational leadership rationale for signing up ─ to present an authentic face, get closer to customers, engage employees ─ there are pragmatic reasons still keeping the majority away.
Some simply don’t see the cost-benefit of the personal commitment. Others turn away due to the risk of well-documented personal attacks, disclosure issues or media scrutiny from off-the-cuff commentary.
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