m-learning, Mobile Learning, Social CEO, Social Media, Technology

Study: CEOs And Social Media Remain An Unlikely Pair


The number of CEO’s joining social media platforms is on the rise. However, a new study indicates that many are still unconvinced. While there is no question that an online presence has it’s benefits–such as engaging customers and employees–not all are convinced that it will increase their bottom line or benefit their brand.

As Forbes.com reports:

For every aspirational leadership rationale for signing up ─ to present an authentic face, get closer to customers, engage employees ─ there are pragmatic reasons still keeping the majority away.

Some simply don’t see the cost-benefit of the personal commitment. Others turn away due to the risk of well-documented personal attacks, disclosure issues or media scrutiny from off-the-cuff commentary.

For the full article, click here.

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About Jeanne Meister

Jeanne C. Meister is a best selling author of three books, internationally recognized consultant and keynote speaker. Jeanne is Partner of Future Workplace, a consulting firm dedicated to assisting organizations in re-thinking, re-imagining and re-inventing the workplace. Jeanne was recently voted by her peers as one of the 20 top influential training professionals in the United States. Jeanne’s name is synonymous with the establishment and institutionalization of global corporate universities. Jeanne is the author of three books, Corporate Quality Universities and Corporate Universities. Jeanne’s latest book is, The 2020 Workplace: How Innovative Companies Attract, Develop & Keep Tomorrow’s Employees Today (Harper Collins, 2010) is in its 10th printing.No information is provided by the author.

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