As we move into 2012, it will become more important than ever to have a solid social media strategy. A recent article in PC World Magazine articulated some important tips to get your 2012 social media strategy up and running. These tips can work for you if you are an individual getting up to speed on social media or you work in a company that is developing a social learning strategy for the enterprise.
1. Claim your name everywhere to build credibility with customers and search engines. Not only do you need Facebook and Twitter accounts, but you’ll need to stake your claim on Google+ and LinkedIn with company pages as well.
2. Have clear month-by-month goals and make sure to get trained in social media tools early in the year. Make plans to meet your goals month-to-month and be sure to assign the proper resources to it.
3. Use free tools like Klout, Google Analytics, and Hootsuite to measure your social media progress. Crunch the numbers: track numbers of visitors and evaluate your social media usage.
4.Think about hiring an expert in social media development or take a course in social media literacy. A growing number of companies are creating social media literacy programs, ranging from Dell, Intel, Unisys and Telstra. We expect more companies to make social media training mandatory for all employees and new hires.
5. Add direct links of your social media pages on all your printed materials. Once you’ve got your social media profiles set up, make sure that you’re letting people know about them by adding links to your Facebook, Twitter, LinkedIn and Google+ pages to all your business cards, brochures, fliers, and any other printed materials, as well as presentation files and infographics.
Of course if you want to gain some hands-on experience in making these strategies work for your organization and at Future Workplace we have created Social Learning Boot Camp this March 19-20th hosted by IESE Business School in New York City. This Boot Camp also includes a complimentary iPad2 for the first 50 attendees. Hope to see you in New York City in March!
In the meantime, share here with us what your organization is doing to build social media literacy among all employees.
