20 Predictions, 2020 Workplace Book, Gamification, Human Resources, Uncategorized

70% of Large Companies Will Gamify At Least One Business Process

Gamification, defined as the application of gaming concepts to non-game experiences in order to drive desired behavior from audiences, is rapidly becoming a feature of an increasing number of workplaces.

In fact, according to new research by Gartner, it seems gamification has seen much higher rates of corporate adoption than previously thought. Along with the statistic in the title, M2 Research has said that revenue from gamification software, consulting and marketing will grow to $938 million  from $100 million by 2014.

It’s a big jump and the article goes into detail on how companies are adopting game dynamics in their business, and to what ends. Real results are being achieved. LiveOps – which runs virtual call centers – used gamification for their call center agents. Since that happened, agents have reduced call times by 15%, and sales have increased by 8%-12%.

It’s important to remember who gamers are: 59% of social gamers are women and 23% are between ages of 45-65. Is your company using gamification for training, HR processes and/or new ideation? What are some drivers to using gamification for your company? Some I see are helping to build a sense of community among telework employees, and adding an element of “fun,” which appeals to all of us.

For more, read the full Wall Street Journal article, available here, or join in to the discussion by posting your thoughts in the comments section below.

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About Jeanne Meister

Jeanne C. Meister is a best selling author of three books, internationally recognized consultant and keynote speaker. Jeanne is Partner of Future Workplace, a consulting firm dedicated to assisting organizations in re-thinking, re-imagining and re-inventing the workplace. Jeanne was recently voted by her peers as one of the 20 top influential training professionals in the United States. Jeanne’s name is synonymous with the establishment and institutionalization of global corporate universities. Jeanne is the author of three books, Corporate Quality Universities and Corporate Universities. Jeanne’s latest book is, The 2020 Workplace: How Innovative Companies Attract, Develop & Keep Tomorrow’s Employees Today (Harper Collins, 2010) is in its 10th printing.No information is provided by the author.


  1. This is probably a more effective training approach than sitting in those seminar rooms and splitting up into groups of three to do some artificial role play exercise. To the extent the game is representative of the situations folks will be facing, it should count towards their “10,000″ hours needed to be an expert.

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