In a recent article published on Harvard Business Review’s blog network, Jeanne Meister profiled the unique ways in which Unisys has been using social media tools to become more agile, to share knowledge, and to increase the speed of innovation. Below, please find an excerpt from the article,
To be really useful, social media has to improve the daily work of employees. Knowledge workers spend anywhere from 15%-35% of each day just searching for the right information, according to this IDC report.
So when Unisys launched “My Site” to allow employees to build their personal credentials and network of colleagues, they built a feature called “Ask Me About” that allows Unisys employees to locate experts across the organization by creating hashtags for their skills and key topics they want to collaborate on with other employees. So far, in the first 18 months, 15,000 Unisys employees world-wide (out of 23,000) have built profiles and created hashtags describing their expertise.
As a preview, here are eight elements you should make sure you have in place as you roll out a social network for your company:
- Strategy: Be sure there is buy-in and engagement from senior executives who are willing to lead by example.
- Alignment: Get involvement from stakeholder groups across the company.
- Technology: Determine the right mix of tools and technologies.
- Pilot: Identify pilot groups like Unisys did with the sales team.
- Governance: Establish guidelines for governance.
- Communications: Develop a communications plan.
- Metrics: Identify hard business metrics like increasing speed to innovation or speed for winning new business.
- Implementation: Create process for enterprise wide implementation new skills needed for success like social media literacy.
For more, see the full Social Learning Infographic.