New research proves what my teenage daughter has been saying for the past year: social networking sites have been taken over by what she calls “the older folks,”–those over the age of 25.
According to the U.K.’s government communications watchdog, Ofcom, 30% of U.K. adults have a social profile on Facebook (up from 21% in 2007), but the share of 15-24 year-olds with a social profile has dropped from 55% in early 2008 to 50% this year. It’s not a massive fall, but it’s the first time the number has decreased. Over the same period, however, Ofcom’s research showed a corresponding increase from 40% to 46% in social networking for the 25-34 year-old age group.
And this decrease goes for Twitter as well as Facebook. Analyzing 250,000 Internet users in the U.S., Nielsen found that 25% of them were under 25. But only 16% of Twitter users were in that age group.
The chart below shows the explosive growth of Twitter among 25-54 age category—the working adults in your firms.
So, the impetus to use social media inside your company may be coming from the Generation Xer’s (in their 30′s) and even the Boomers (like myself) rather than just the Millennials. And this trend will continue as all of us realize that using social media and joining social networks is important to stay employable as well as connect with old friends. Understanding these demographics are key especially if your firm is using any type of social networking for sourcing, developing and engaging talent.
[tags]Twitter, Facebook, Mashable, Talent Management[/tags]