I have been using Twitter and just like you fascinated at how Twitter has been a leading forum in reporting the situation in Iran. The US State Department themselves requested Twitter delay scheduled maintenance to avoid disrupting communications among and reporting from Iranian citizens as they gathered in protest.
Twitter has become an unexpectedly powerful tool. As “the technology writer Clive Thompson calls part of what Twitter provides ‘ambient awareness’: by following quick, abbreviated status reports from members of your extended social network, you get a strangely satisfying glimpse of their daily routines…The social warmth of all those stray details shouldn’t be taken lightly.”
So, I asked myself how are companies using Twitter for recruiting purposes? Are they using it to it’s fullest potential? What advantages will these give employers? What advantages do employers have if they take an active and early role using Twitter to have a dialogue with employees?
First, thanks to Job Hunt for doing the research here to compile the below list.
Some comments on the list:
It’s interesting to see which companies in a particular industry are on the list and which are not– Burger King, but not McDonalds. PepsiCo, but not Coca-Cola. Microsoft but not Oracle, Sybase, or Adobe. IBM but not Dell or HP. MTV and WArner Brothers are there, but Disney and Pixar, are not. Intel and EMC are the only manufacturers that made the list.
U.S. Department of State is the only branch of the U.S. Federal Government or ANY American government entity, that is recruiting on Twitter.
Food for Thought For HR & Learning Executives
- How are you using Twitter for your own personal use and to explore how to use this to drive more collaboration inside the company?
- How are you using Twitter as a personal learning tool? Check out my earlier post on the subject for more ideas on how to do so.
- Now think forward five years—how will your Human Resources and Corporate Learning department change with the explosion of these new technologies?
My overall take here: Just registering for Twitter account and using this for recruiting is not enough. Companies must be authentic, include real voices of their employees, and engage Millennials in conversations they are already having online. Share your comments with me and if you find an employer’s Twitter recruiting account that is not included, please let me know.
List of Companies Using Twitter for recruiting in alphabetical order:
Employer / Twitter Account
ACULIS, Inc. @aculis
Allstate Insurance @AllstateCareers
Assurant Solutions @AssurantCareers
Burger King @BKCareers
Davita, Inc. @DaVitaJobs
Deloitte Touche Tohmatsu @JoinDeloitteUS
Ernst & Young @Ernst_and_Young
Follett Software Co. @FSCCareers
Forrester Research, Inc. @forresterjobs
Fullhouse Interactive @fullhousecareer
Hershey Company @HersheyCompany
Hyatt Hotels & Resorts @Hyattcareers
Hyatt San Antonio @HyattSanAntonio
J.B. Hunt @WeHaveFreight
Kaplan Test Prep Services @KTPA_Careers
Keller Williams Realty @KWCareers
Kissito Post-Acute Care @kissitocareers
Wipro, LTD @WiproCareers
McCormick & Schmick @Careers_At_MSSR
MTV Networks @MTVnetworksjobs
MTV Games @MTVGamesJobs
Spotsylvania Medical Center @CareersAtSRMC
Thomson Reuters @TRCareers
Twitter (of course!) @jobs
United Parcel Service @UPSjobs
US Dept. of State @DOScareers
Warner Brothers @WBCareers
Wipro, LTD @WiproCareers
What are your experiences using Twitter for recruiting? Let me know in the comments, or send me a note on Twitter at http://twitter.com/jcmeister.