The results may not be what you’d expect. Even though the poll was performed on LinkedIn, with more than 3,600 respondents so far, Twitter was deemed the most important new platform for brands to master.
Specifically, the results of this poll revealed that LinkedIn users view Twitter as of primary importance (30%), followed closely by Facebook (26%). LinkedIn came in third (22%), followed closely by the iPhone (18%). Digg was far behind the pack: it garnered a paltry 1% of the votes.
Twitter’s popularity make sense given the rapid growth it has been experiencing. The National Business Review reports that Twitter is currently gaining 10 million users per month. However, ReadWriteWeb breaks down the results further to show that:
Most appreciative of Twitter: Business owners, C-Level or VPs. People at large- or medium-sized companies. People doing business development, marketing or creative work.
Least appreciative of Twitter: Non-managers. People at very large or small businesses. Consultants, Salespeople and Engineers.
Most appreciative of LinkedIn: C-level and non-managers. At small- or medium-sized businesses. Doing consulting or sales.
Least appreciative of LinkedIn: Owners and managers. At large or enterprise companies. In creative or marketing departments.
This poll has clear implications For HR/Learning professionals. Ask yourself three questions:
- Are you experimenting how to use Twitter as a personal learning tool–to enhance your creativity and keep up with current happenings/thoughts in your industry?
- Are you exploring how to create a “Twitter-Like” application behind your firewall? If Twitter has become so addictive, why not leverage this “inside your company?” One to consider is Yammer
- Are you sharing the power of suing social media for learning with your teams?
Share how using social media can improve your personal learning and your HR/learning department.
To continue the dialog, come follow me on Twitter!
[tags]Social Media, Social Networking, Media Shift, Web 2.0[/tags]