According to the Nielsen Online internet marketing and research firm, social network and blogs have become more popular than email:
As reported by eMarketer and CNET, after rising steadily in recent years, in this past year, social networks and blogs for the first time ranked ahead of email in the Nielsen Online study. This means that more people are now using interactive and open-user social networking and blog related interfaces than email. See the chart above for the specific numbers.
What’s more, time spent on social networks and blogging sites is growing at over three times the rate of overall Internet growth, according to eMarketer. Additionally reported this week in Business Week, growing your social network on Twitter can actually result in new business. Chris Savage, CEO of Wisita.com claims 12 new clients this year because of how he has used his network of followers on Twitter.
What does this have to do with corporate learning? A few questions for you to consider:
How does this growth in social networking lead to an increasing emphasis on social learning? As more learning happens in communities and with peers, what will be the impact of formal training programs? Will they begin to add “open source wiki’s,” as pre or post work? A number of companies are already creating their own “internal” versions of Facebook, YouTube and Twitter. It seems to me this will only grow as more Millennials enter the workroce and demand these tools at work to increase their productivity.
Let me know in the comments or by emailing me at firstname.lastname@example.org.
[tags]Social Networking, Social Media, Corporate Learning,Millennials[/tags]