Beyond iTunes U: Learning Via YouTube

Back in November I first wrote about the emerging potential of iTunes University as a vehicle for learning, when Yale University Dean Joel Podolny joined the Apple team to serve as Dean of their own learning system. This past February I wrote about iTunes U once more, as new research was released which confirmed the power learning via this method as university students who listened to podcast lectures received consistently better test scores than those who didn’t.

One University in Australia, however, is taking this a step further, and is now offering college credit to high school students who watch video footage of lectures on YouTube. Professor Richard Buckland of the University of NSW in Sydney, Australia, wanted a way to allow high school students who lived too far away but were capable of handling college level programs, to actually attend Buckland’s classes by watching videos of his lectures on YouTube. Though students go through a rigorous selection procedure, if accepted, they must not only watch videos on YouTube but also hand in other work assignments in order to receive the transferable college credit which is of no cost to them. And, of course, only those accepted to the program receive the credit, but once the lectures are up on YouTube, they are freely available to be streamed by anyone.

This is another example of Open Learning–how will this impact corporate universities? Right now many companies are creating a Youtube version behind the firewall to share “how to lessons,” will taking an entire course on YouTube be next? Share your thoughts here.

[tags]YouTube, eLearning, Higher Education, Corporate University, Chief Learning Officer, Corporate Learning[/tags]

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About Jeanne Meister

Jeanne C. Meister is a best selling author of three books, internationally recognized consultant and keynote speaker. Jeanne is Partner of Future Workplace, a consulting firm dedicated to assisting organizations in re-thinking, re-imagining and re-inventing the workplace. Jeanne was recently voted by her peers as one of the 20 top influential training professionals in the United States. Jeanne’s name is synonymous with the establishment and institutionalization of global corporate universities. Jeanne is the author of three books, Corporate Quality Universities and Corporate Universities. Jeanne’s latest book is, The 2020 Workplace: How Innovative Companies Attract, Develop & Keep Tomorrow’s Employees Today (Harper Collins, 2010) is in its 10th printing.No information is provided by the author.


  1. The key to making YouTube U. successful is editing the videos into manageable chunks, and surrounding the videos with information, exercises and workflow that drive home important lessons. Otherwise, it would be like watching a half-hour or hour long lecture tape. And if the target audience includes Millennials, the challenge of keeping them engaged is even more pronounced.
    Ray Elman

  2. Researching topic” Existing Capabilitiies of Online Leraning” This site is well informative.

    Thanks !

  3. Hi
    we are producing content for several university

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