Feedback From Users Of Twitter As A Training Tool

Twitter Via iPhone

Twitter, a social networking platform used for microblogging, is a free service that lets you send the briefest of messages (with a maximum of 140 characters) to everyone in your network. It marries the mass appeal of blogging with the speed and ease of text messaging.

There has been a growing interest in how to use these new forms of social media for learning & development. Driving this interest is the fact that Millennials, or those born after 1981, make up 22 percent of the workforce now and will grow to comprise 46 percent of the workforce by the year 2020.

This is the generation that is most likely to be using Twitter. According to comScore, Twitter had almost three million monthly users as of June of 2008, which is triple what it had last November. In addition, those figures probably undershot the mark because they don’t measure mobile activity, which is a large part of the Twittersphere, as can be seen in the graphic above.

So given this level of activity, are companies using Twitter to it’s fullest potential for learning & development? The chatter following my last post on the subject does reinforce the view that human resources and learning professionals are experimenting with Twitter as a training tool. This is of interest because of the usage among Millennials in particular, as well as the fact that Twitter is a free service being used by millions of people of all ages.

Below are some of the possible uses for Twitter as a training tool from the “wisdom of the crowds”:

  • Reminders of upcoming training events and reminders of key learning content
  • Pre-emptive help for learning a new process or procedure
  • Links to new articles of interest
  • Online performance support tools communicated in 140 character limits. Most felt this requirement of 140 characters was a “good thing” in pushing training directors to be succinct about follow-up tools.
  • Seminar/classroom attendee communications sharing a relevant point of view
  • Team communications allowing employees a real time archive to how the team is progressing and issues they are encountering. They can also set up and install the twhirl application at their workstations so they can monitor what is going on.
  • New hire training where new hires are invited to webcasts or conference calls on relevant issues they are dealing with on the job.

Twitter has gone mainstream over the last year. At the end of 2008 summer session, a congressman from Texas, John Culberson (R-Texas), was told by House leadership to stop Twittering his constituents from the floor of the chamber. Next, you may be getting a tweet from your CEO asking how you will use Twitter in your department.

If you are on twitter, be sure to “follow” me at: http://twitter.com/jcmeister

Happy New Year to all!

[tags]Social Media, Twitter, Online Performance Tool, Heads of Human Resources[/tags]

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About Jeanne Meister

Jeanne C. Meister is a best selling author of three books, internationally recognized consultant and keynote speaker. Jeanne is Partner of Future Workplace, a consulting firm dedicated to assisting organizations in re-thinking, re-imagining and re-inventing the workplace. Jeanne was recently voted by her peers as one of the 20 top influential training professionals in the United States. Jeanne’s name is synonymous with the establishment and institutionalization of global corporate universities. Jeanne is the author of three books, Corporate Quality Universities and Corporate Universities. Jeanne’s latest book is, The 2020 Workplace: How Innovative Companies Attract, Develop & Keep Tomorrow’s Employees Today (Harper Collins, 2010) is in its 10th printing.No information is provided by the author.


  1. Hey Jeanne!

    Someone turned me onto Yammer, which is a Twitter-like tool (lets you work in excess of 140 characters) that automatically forms groups around a work email (for example: gpworldwide.com). I started a group this week for my co-workers and I’m interested in seeing if it gains any momentum. So far, few of my co-workers understand the concept because they’ve never used a twitter-like tool.


  2. I am a frequent Twitter user and an 18 year professional in training & technology. I agree with your blog except for one area. I see many people who are in there 30′s and 40′s in Twitter. I dont want the message of this being a tool for youth. In my Tweets online I am focused on conversations about learning, technology and sharing industry thoughts. I find many experienced professionals in Twitter. Still room for more absolutely. Would like to see more Tweets from you Jeanne. :) Nudge Nudge

  3. Vicky

    Twitter is blocked by corporate policy. I wonder who else has these issues?


  4. I started Yammer at work too. Not cathing on. One other person is playing, but neither of us are that interested if the others don’t play!

    I’ve contacted Twitter numerous times to BUY, yes Twitter can make money, a behind-the-firewall version to be used ONLY within a company. They must be really busy. *Grumble* They can’t even respond at all.

    I like this blog!

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