So I started to think about how explosive the growth of text messaging has been whether you are a Millennial or trying to synch up with today’s Millennials. There’s no doubt about it: Millennials have abandoned email in favor of texting and instant messaging. So here are a few questions to ask yourself and your team members:
- How will the growing usage of texting impact our world of learning & development (especially in light of how Millennials are addicted to texting.
- Will CEO’s be sending updates to their teams via texting instead of emails?
- Will we be texting short updates of knowledge via a text?
Some quick research gives us a context for the explosive growth of text messaging:
According to Gartner the number of text messages sent to and from mobile phones will more than double over the next two years to 2.3 trillion messages sent by 2010. The number of messages transmitted over short message service (SMS) systems in 2005 was estimated at $936 billion, according to Gartner. Total revenues from text messaging is forecast to grow to $72.5 billion in 2010 from $39.5 million. In fact marketers across a number of industries such as hotels, travel,and food chains are gearing up for text message marketing. Rationale: they see how consumers are always “on-the-go,” and increasingly rely more heavily on their cell phones as their main communication device.
China tops the average number of text messages sent by text users. Chinese sent almost 430 billion text messages last year, approximately 1000 per cell phone user.
There are some interesting examples of companies who are leveraging texting into new hire programs — one case in point is Ernst & Young, a company that has been a magnet for Millennials.
E&Y regularly sends out messages from senior executives and welcome notes from the CEO to new hires via text. Will texting be the next mode of delivery for short bursts of learning?
Take the poll in the column to the right to see how many texts our readers are sending/receiving in a month.
Share how this will impact learning & development.
[tags]texting, gartner, smsing, corporate learning, millennials[/tags]