Or should you and your team be banned from access on a company network?
Their arguments come after a number of financial service companies in the financial services sector have stopped their employees from using such tools at work.
While the number of ways to collaborate with peers online is on the increase from using Microsoft SharePoint to joining online communities of practice, most of this increase can be traced to collaboration tools behind a company’s firewall.
But with Facebook claiming they have more than 90 million plus users online, should employees be able to access their Facebook profile or other online profile from their work computer?
Garnter argues YES and the way to do this according to Garnter anslysts, Anthony Bradley and Nikos Drakos is to create a “Trust Model,” meaning:
- define how to participate in these online social networks at work
- define the positive and negative ways to doing this
- present specific guidelines around such areas as expected online behavior, corporate policies on appropriate and ethical behavior and appropriate brand usage
So what are companies saying about all of this?
Here are the three barriers I hear to opening up these social networks at work. My question is this: how real are these barriers?
- Impact on Employee Productivity: Employees may spend so much time updating profiles their productivity will decrease. Yes, there are employees who will play games online but there are also employees who will seek out networks to improve their productivity—like joining a network on LinkedIn or Facebook related to their expertise.
- Impact on Company Network: Let’s say hundreds of employees are running virtual reality apps on Facebook or watching YouTube videos at the same time, are they sucking bandwidth from the company’s pipes?
- Impact on Company Brand: Employees that communicate online on their social networks need to be aware that their profiles on public social networking sites identify them as employees of a company, so their postings can have an impact on the company’s reputation and brand in the marketplace.
All this points to the importance of designing a “trust model” and set of guidelines before going forward. The bottom line I see is this:
Employees, especially Millennials, are living, communicating and networking online. They will bring a set of digital expectations to their employer and over time being able to access social networks from work will become important to the competitiveness of companies.
Think for a moment about what the world of work wil be like in 2020—won’t employees just assume they can access everything from their PDA/Smart phone—including, of course, learning?
Does your company allow you to access social networks from your work computer? Why or why not?
[tags]facebook, social networking, gartner, enterprise 2.0, new york times[/tags]